Prince William County Department of Economic Development & Tourism (PWCDEDT) proudly celebrates the official rebrand of Farm Brew LIVE to NOVA LIVE, marking an exciting new chapter for one of the region’s premier destinations for food, drink, and entertainment.
More than just a name change, NOVA LIVE represents the ongoing evolution of the campus — expanding its culinary offerings, enhancing entertainment experiences, and continuing to serve as a vibrant hub for connection, creativity, and community.
NOVA LIVE currently draws more than 500,000 visitors annually to Prince William County’s Innovation Park, according to Placer.ai data. By offering entertainment options to local businesses, the campus is fueling local economic growth and boosting the county’s profile for residents and visitors alike.
As a proud partner supporting this regional success, PWCDEDT is excited to see NOVA LIVE expand its lineup with standout award-winning concepts including 2 Silos Brewing Co., Brentsville Hall, and The Black Sheep Restaurant.
The reimagined brand also aligns with the expansion of the campus, introducing bold new additions aligned with Villagio Hospitality Group’s long-term vision for hospitality and unforgettable guest experiences, including:
"I’ve worked with Marcus Silva and the Villagio team since 2019, and they bring a polished style marked by thoughtful details and refined taste to every concept," said Christina Winn, executive director, PWCDEDT. "Every element of their business presence feels intentional, and their elegant presentation is quietly commanding, conveying confidence, sophistication, and a keen eye for quality."
Stay tuned for more updates for Innovation Park this summer!