Bored Rebel®, based in Haymarket, Virginia, is included in this year’s “Everyone Wins” Nominee Gift Bags, given independently to selected Academy Award nominees. Arguably the world’s most famous swag bag, this gift bag is valued in the six figures and has been produced by Los Angeles-based marketing company Distinctive Assets for more than 20 years. 

Bored Rebel, an apparel innovator, makes graphic T-shirts designed to be worn under a dress shirt without the print showing through. The patent pending Graphic Undershirts™ feature a vertical printed design centered under the thicker buttoned fabric of a dress shirt—hiding the message underneath.

Bored Rebel Product Image Press Release Feb 2022

Similar to individualized options available to consumers from underwear brands, Bored Rebel’s premium unisex shirts are a clever way to add personality to a wardrobe. Renowned Hollywood bespoke suit designer Leonard Logsdail called Bored Rebel’s shirts “exceptional.”

This year’s nominees in the major acting and directing categories received Bored Rebel shirts with sayings including:

●    Unleash Your Inner Superhero™
●    Today is a Great Day
●    My Dog Thinks I’m Awesome
●    That’s a Hard No
●    Being Kind Kicks Ass 

“It was incredibly fun to figure out which shirt should go to which nominee,” says Stacy Flax, founder. “Celebrities can now ditch their boring undershirt for our premium Graphic Undershirt that says something — literally — about who they are.”

Bored Rebel contributes at least 10% of profits to charitable causes, including donating “You’ve Got This” Graphic Undershirts to workforce development charities that help people dress for job interviews and careers. 

Flax adds, “Even more exciting news is that we’ve just launched a wedding line.” 

The “Everyone Wins” Nominee Gift Bags are NOT affiliated in any way with the OSCARS® or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S. does not award, sponsor, endorse or provide these Gift Bags. Neither the Academy nor Distinctive Assets wants there to be any association in the media between “Everyone Wins” Gift Bags and the Oscars® or the Academy.

Read the Bored Rebel press release

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